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Our Team

We believe our teamwork approach adds a broader perspective to all we do and provides increased benefits to our clients.

Our team of financial professionals can help you address:

  • Investing principles and strategies
  • Retirement investing and distribution strategies
  • Estate conservation issues
  • Risk management

We also can answer your questions, including:

  • Can I retire early?
  • Are my investments working hard enough?
  • What’s the best approach for college savings?
  • What are the elements of a sound estate strategy?
  • Do I have enough life insurance for my family?

Our experienced professionals have helped many people just like you with similar issues and concerns. We specialize in creating an approach that is designed to address your individual situation.


Abby Popp

Director of Client Experience


Abby Popp has been associated with Richard R. Cuba, CFP®, CWS® and The Cuba Financial Group since 1987. Her role is to meet the wants and needs of clients in all aspects of the financial process.

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Paul Mills, AIF®

Wealth Advisor


Paul serves as a Registered Administrative Associate and assists the advisory team with all aspects of the wealth management process. He works closely with the entire staff in their efforts to provide a high-level of service to all...

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Rhonda Cuba

Director of Administrative Services


Rhonda Cuba has been associated with Richard R. Cuba, CFP®,CWS® since 2005. She is an administrative assistant responsible for office and business management.

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Richard R. Cuba, CFP®, CWS®

President & Director of Operations


Richard Cuba, CWS®, CFP®, has 40 years of experience in the Financial Services Profession. He obtained a Bachelor of Science degree in Industrial Engineering from the University of Missouri – Columbia...

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Sarah Cuba

Director of Marketing Operations


After graduating from Southeast Missouri State University with a degree in Marketing and Communications, Sarah worked as an Advertising Account Executive for a nationally recognized advertising agency. With this experience, she decided...

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Sarah Johnson

Client Experience Manager



Sarah graduated from Southeast Missouri State University in 2008.  Upon graduation, Sarah went to work for Voya Financial and Marathon Benefits Group where she worked closely with retirement and health insurance plan participants...

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Tyler H. Cuba, CWS®

CEO & Senior Wealth Advisor


Tyler Cuba, CWS®, received his Bachelor of Science Degree in Business Administration with an emphasis in Finance from St. Louis University’s John Cook School of Business in 2009. After graduating...

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